Market Research
How to run a brand tracking study
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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User Research
How to run a card sorting study
Card sorting shows you how real users group and label content so you can build an information architecture that matches their mental model instead of your org chart.
Product Research
How to run a conjoint analysis study
A practical walkthrough of choice-based conjoint analysis: how to define attributes and levels, design choice tasks, size the sample, and turn part-worth utilities into pricing and packaging decisions.
User Research
How to run a diary study: a step-by-step guide
Diary studies capture behavior as it happens, not as people remember it. Here is how to design, recruit, run, and analyze one without losing participants halfway.
User Research
How to run a heuristic evaluation
A heuristic evaluation is a fast, low-cost way to catch usability problems before you spend a session on real users. Here is the full process, from picking evaluators to scoring severity.
Product Research
How to run a MaxDiff survey and read the results
MaxDiff forces respondents to choose the best and worst item in each set, giving you a cleaner priority ranking than a rating scale. Here is how to design, field, and score one.
User Research
How to run a tree test for information architecture
A tree test checks whether people can find things in your navigation before you spend a sprint building it. Here is how to run one and read the numbers that matter.
Product Research
How to run a usability benchmark study
A usability benchmark study measures how usable a product is against a fixed set of tasks and metrics so you can compare the same experience over time or against competitors. Here is how to design one that stays repeatable.
Research Operations
How to write a research plan (with a template)
A research plan turns a vague request into a study you can actually run. Here are the seven sections every plan needs, plus a template you can fill in today.
Research Operations
Statistical significance in survey research, explained
Statistical significance tells you whether a survey result is likely real or just noise. Here is how to read p-values, set confidence levels, and explain it all without jargon.
Product Research
Customer discovery interviews: a founder's guide before product-market fit
Talk about their life, not your idea. A practical playbook for running unbiased discovery interviews and telling real demand from polite encouragement.
Expert Networks
How to run expert interviews for investment and consulting research
The investment and consulting playbook for expert interviews: define the profile, source verified experts in days, handle MNPI and conflicts, and turn calls into a decision-grade view.