Product Research
Supplementing Sprig surveys with external B2B recruitment
When your most important B2B buyers barely show up in Sprig data, here is how to close the gap with external panel recruitment.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Research Operations
SurveyMonkey Audience B2B panel gaps: how to close them
SurveyMonkey Audience works for consumer research but falls short for enterprise B2B studies. Here is how research teams fill the gap before it ruins a project.
Product Research
Test your enterprise sales narrative with C-suite buyers
Most sales narratives fail because they were never pressure-tested with real buyers. Here is how to run a C-suite narrative test before rollout.
Product Research
How to test product messaging with developers and engineers
Developer and engineer buyers read your messaging differently. Here is a practical playbook for testing copy that actually resonates with technical audiences.
User Research
UserBrain vs Userlytics vs CleverX for B2B usability testing
Three platforms, one question: which actually recruits the CFO, IT director, or procurement lead you need for a usability study?
Research Operations
Choosing a participant recruitment platform for UX agency multi-client research
Running research for multiple clients from a single platform is a different problem than running it for one product team. Here is what to look for.
Research Operations
Research recruitment partner evaluation for UX agencies
Before naming a recruitment vendor in a client proposal, run these six checks. The wrong partner can derail a study before the first session runs.
Product Research
Validate a product pivot with 50 AI interviews in 5 days
A step-by-step 5-day playbook for running 50 AI-moderated interviews to validate a product pivot, including screener setup, discussion guide structure, and how to read the signal.
Market Research
Validate new market entry with buyer interviews
Before you commit budget to a new country, talk to the buyers there. Here is the framework for running buyer interviews that actually tell you whether to enter.
Product Research
How to validate SaaS pricing with real buyers before launch
Pricing guesswork costs you ARR and deals. Here is the step-by-step process to test your SaaS price points with real buyers before you go live.
Product Research
5 research methods every PM should know
A practical guide to the five research methods that give PMs the clearest signal at each stage of the product lifecycle.
Product Research
A/B testing vs user research: what each tells you
A clear breakdown of what A/B testing and user research each answer, when to choose one over the other, and how product teams use both together.