Market Research
Best MaxDiff survey software in 2026
Nine MaxDiff platforms compared on design, scoring, and reporting, plus the piece no tool includes: the verified people who actually rank your items.
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Insights on expert networks, market research, UX research, and AI training from the CleverX team.
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Market Research
Best NPS software in 2026: 9 tools compared
NPS is easy to measure and easy to measure badly. Here are 9 NPS tools worth shortlisting in 2026 and exactly who each one fits.
Market Research
Best pricing research tools in 2026
The methods and platforms that answer what to charge, from Van Westendorp to conjoint, plus the part every tool leaves to you: reaching real buyers.
Market Research
Market research vs marketing research
The two terms are not interchangeable. A plain-language breakdown of what separates market research from marketing research, with examples and use cases.
Market Research
Qualtrics vs Medallia: which XM platform fits in 2026
Both promise to run your whole experience program, but they win with different buyers. Here is how Qualtrics and Medallia actually differ in 2026 and who each one fits.
Market Research
SurveyMonkey vs Google Forms in 2026
Google Forms is free and simple; SurveyMonkey adds logic and reach. Here is which one fits your work in 2026, and when both fall short.
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Typeform vs SurveyMonkey in 2026
Typeform wins on design and completion; SurveyMonkey wins on logic and reach. Here is which one fits your 2026 use case, and when neither does.
Market Research
Customer effort score (CES): what it is and how to measure it
CES measures how hard it was for a customer to get something done. Here is the standard question, the formula, benchmarks, and how to act on the results.
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How to calculate NPS (net promoter score)
NPS equals the percentage of promoters minus the percentage of detractors. Here is the full formula, a worked example, benchmarks, and how NPS differs from CSAT and CES.
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How to measure customer satisfaction (CSAT)
CSAT is the fastest way to measure how satisfied customers are with a specific experience. Here is the question, the formula, a worked example, and when to send it.
Market Research
How to run a brand tracking study
Brand tracking works only when the sample and questions stay consistent wave after wave. Here is how to design a study that produces a trend you can actually trust and act on.
Market Research
How to run a customer segmentation study
Segmentation fails when the sample is thin or the basis is wrong. Here is the end-to-end method, from hypothesis to GTM activation, that keeps segments real and usable.