Product Research
How to measure product-market fit with customer research
The Sean Ellis test gives you a number. Interviews, retention, and willingness to pay tell you whether that number is real. Here is how to run both.
Blog
Insights on expert networks, market research, UX research, and AI training from the CleverX team.
Product Research
213 articles
Page 2
Product Research
How to run jobs-to-be-done interviews: a step-by-step guide
The Switch interview reconstructs the moment a customer traded an old solution for yours. Here is how to run one end to end and turn it into product decisions.
Product Research
Customer research before a product redesign: how to de-risk it
Redesigns fail quietly, in support tickets and churn, months after launch. Here's how to catch the problems before you ship.
Product Research
How to run a product naming test with real users
A step-by-step way to stop guessing on your product's name and let real target-audience feedback settle the debate.
Product Research
How to run a value proposition test with buyers
Before you commit a GTM budget to a message, put two or three positioning options in front of real buyers and let the data pick the winner.
Product Research
How to recruit users for a prototype review
A prototype review is only as good as the people in the room. Here is how to find, screen, and brief real target users before you commit engineering time.
Product Research
5-day research sprint: from brief to validated insight
Most research teams take 3-4 weeks from brief to readout. This playbook shows how to compress the full cycle into 5 working days without cutting corners.
Product Research
Always-on interview pipeline for continuous discovery
Here is how to set up an always-on interview pipeline that keeps your product team in weekly contact with customers without burning out your research ops.
Product Research
Best platform for B2B SaaS win/loss interview programs
Running win/loss interviews at scale means choosing the right platform for recruitment, moderation, and analysis. Here is how the leading options compare for B2B SaaS teams.
Product Research
Best platform for customer churn exit interview programs
Running a churn exit interview program means recruiting the right people, running structured conversations, and turning findings into action. Here is how to pick the right platform for each part.
Product Research
Best platform for JTBD customer interview studies in 2026
JTBD studies need recent switchers, a structured switch interview guide, and fast synthesis. Here are the platforms that handle all three.
Product Research
Best platform for Kano and max-diff feature prioritization
Kano surveys and max-diff studies need qualified participants and the right survey mechanics. Here is how SaaS PMs choose a platform that delivers both.