Driving patient-centric product development with targeted insights.

Metagenics, a leading international provider of micronutrient solutions for healthcare professionals, partnered with Ipsos and CleverX to gain deep insights into doctors’ needs. The goal was to inform the development of new products that would deliver optimal patient outcomes by addressing current challenges and unmet needs in micronutrient therapy.

Metagenics faced the challenge of reaching a highly targeted audience: verified healthcare professionals with expertise in micronutrient solutions. These busy doctors, often with limited time for research participation, made it difficult to gather the necessary insights through traditional research methods.

CleverX addressed this challenge by leveraging its extensive platform and proven recruitment strategies. Within just 10 days of fieldwork, CleverX successfully identified and onboarded over 400 verified healthcare professionals who perfectly aligned with Metagenics’ requirements. The streamlined process ensured that Metagenics received valuable feedback directly from the doctors who would ultimately recommend and use their products.

The Metagenics project highlights CleverX’s ability to deliver exceptional market research solutions, working seamlessly with partners like Ipsos. By sourcing verified experts from the ranks of busy healthcare professionals and maintaining a commitment to speed and efficiency, CleverX helped Metagenics gain valuable patient-centric insights that shaped their product development strategy for success.