Pricing

Flexible pricing for individuals and teams

One subscription for the platform, and credits for each completed response. Everything else, from AI study building to recruitment, is included.

Pro

$149 per user, per month

Every user runs their own research. Add teammates as users to work on studies together. You only pay for successfully completed responses.

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Research

  • Six research methods
    • Survey
    • AI moderated interview
    • Human moderated interview
    • Website test
    • Prototype test
    • Video answers
  • AI research study builder
  • AI analysis
    • Themes, quotes and findings
    • Chat with your data to generate custom reports
  • Recordings and transcripts for every session

Participants

  • 10M+ verified professionals and consumers
  • Bring your own audience

    Invite your own customers or users with a link.

  • B2B custom recruitment included

    For hard-to-reach professionals, our team sources, screens and invites participants who match your study.

  • You pay only for successfully completed responses

    You are charged only when someone finishes. No-shows and drop-offs cost you nothing.

Team

  • Admin: runs studies, with full access to billing and the team
  • Researcher: creates, edits and runs studies
  • Observer: views studies and results
  • Your team shares every study in the workspace

Support

  • Dedicated project manager
  • Chat and phone support

Enterprise

Custom annual plan

12‑month term, flexible invoicing. Priced around the research you plan to run, with our highest level of support.

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Everything in Pro, plus

  • Users included, as agreed in your contract
  • Volume discounts by commitment size
  • Rates locked for the term
  • Unused credits roll over
  • Dedicated research partner
  • Feasibility check and screener review
  • Contract, DPA and invoicing

Additional research methods

  • Focus groups, online and in person

Participants

  • Additional screening
  • Quota tracking
  • Scheduling and reminders
  • No-show replacement
  • Incentive distribution

Support

  • Custom onboarding for your team

Prices are in US dollars and exclude taxes. Participant incentives are separate from credits, on every plan.

How credits work

You pay for credits when you launch a study. Credits are only consumed for completed responses, so no-shows and drop-offs cost you nothing. On Enterprise, credits are agreed in your contract.

1 credit = $1

Credits per completed response, by method and audience
MethodYour own audienceConsumersProfessionals (B2B)recruitment team included
Survey1 credit10 credits50 credits
Website test or Prototype test10 credits25 credits100 credits
Video answers15 credits30 credits100 credits
AI moderated interview15 credits35 credits125 credits
Human moderated interview15 credits40 credits250 credits

Participant incentives

We recommend an amount, you set it, and we pay participants for you. On professional studies and your own audience, 100% of it goes to the participant.

Only completed responses count

No-shows and incomplete responses don't use credits. Unused credits come back to your account, or get refunded, when you close the study.

How custom recruitment works

  1. 01

    Tell us who you need

    Roles, companies, seniority and the screening criteria, in your own words.

  2. 02

    We source and screen them

    Our recruitment team finds people who match and checks them against your criteria.

  3. 03

    They join your study

    They take part, and you pay only for successfully completed responses.

Recruitment is included on both plans.

A person screens every participant against your criteria, checks their title and company, and replaces anyone who doesn't show. You pay the Professionals (B2B) rates in the table, and nothing extra when you launch.

How we recruit

What a study costs

Pick a method and an audience, then say how many responses you need.

Your estimate

Choose a method and an audience to start.

Credits for this study
$0
Participant incentives
$0
Pro, this month
$0
Total
$0

Participant incentives are separate from credits. You only pay for successfully completed responses.

How each method works

Describe what you want to learn, and the AI study builder drafts the method, screener, questions, tasks and audience.

01

Survey

12 question types, skip logic, images or video in any question, and themes on open‑ended answers.

02

AI moderated interview

An AI interviewer talks to people by voice in 15 languages and follows up on what they say.

03

Human moderated interview

You host on built-in video. Participants book into your calendar, and every session is recorded and transcribed.

04

Website test

Participants do tasks on your live site and think aloud as they go. You get the recording.

05

Prototype test

Add a Figma link and the tasks, then see who finished each one and what they said.

06

Video answers

Participants reply by video in their own time, and every reply is transcribed.

Participant checks

  • Identity checked against LinkedIn
  • Duplicates and VPNs detected
  • Screener match required

Questions about pricing

Do I need a plan to run a study?

Build a study any time for free. You need Pro or Enterprise to launch it and pay for the credits it uses.

Who needs a user on Pro?

Everyone in your workspace is a user, at $149 a month. Admins run studies and manage billing and the team. Researchers create and run studies. Observers can look but not change anything. Pro holds up to 20 users. On Enterprise, users are in your contract.

Can I cancel Pro?

Yes, any time. You keep access until the end of the billing period. Enterprise runs for the term in your contract.

What counts as a response?

One person finishing your study. No-shows and drop-offs don't use credits, and unused credits come back to your account, or get refunded, when you close the study.

Do credits expire?

On Pro, your credits stay while your subscription is active. On Enterprise, unused credits roll over when you renew at or above your current commitment, up to the value of the new one. If you don't renew, they expire 30 days after the term ends.

What happens if someone doesn't show up?

They don't use credits. On professional studies we find a replacement, and if you're working to a deadline we refund the credits instead.

Is custom recruitment part of every plan?

Yes, on Pro and Enterprise, at the Professionals (B2B) rates. No separate quote, and nothing extra to pay when you launch. Enterprise adds extra screening, quota tracking, scheduling and reminders, and incentive distribution.

Can I use my own participants?

Yes. Send everyone the same link, or a unique link each if you want to track who responded. We never take any information about your audience.

How do you recruit consumers?

Through our panel partnerships, at the consumer rates. You set the screening criteria, and only people who match take part.

What languages can the AI moderator interview in?

AI moderated interviews run in 15 languages.

Are participant incentives included?

No, they are separate from credits. We recommend an amount, you set it, and we pay participants for you. On professional studies and your own audience, 100% goes to the participant. On consumer studies it covers their reward and the cost of reaching them through our panel partnerships.

Do AI features cost extra?

No. The AI study builder, AI analysis and chat with your data are included on every plan, for normal research use.

What's included in Enterprise?

A 12-month agreement, priced around the research you plan to run. Users are included as agreed in your contract, your rates are locked for the term, and a dedicated research partner plans studies with you, checks feasibility and reviews screeners. You sign a contract and DPA, and pay by invoice.

How do Enterprise discounts work?

Your rates are locked for the term, and the discount grows with your commitment. We work it out with you on a call.

How do I pay?

Pro is paid by card. Enterprise is invoiced, with terms agreed in your contract. Prices are in US dollars and exclude taxes.

Still deciding?

Start free, or talk to us about the research you have coming.

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