Recruiting MICE professionals across US & Europe for Pernod Ricard

Pernod Ricard partnered with CleverX to recruit professionals in the MICE (Meetings, Incentives, Conferences, and Exhibitions) space across the US, UK, and France. The goal was to gather insights through 45–60 minute qualitative interviews focused on B2B opportunities and market trends.

The project required a flexible recruitment process, close collaboration, and ongoing alignment across geographies. CleverX successfully delivered 15 high-quality participants, exceeding the original target, and helped Pernod Ricard complete the study on time.

While the objective was clear, the project posed a few key challenges:

• Geographic complexity: Coordinating with professionals across the US, UK, and France.
• Schedule availability: Aligning with limited time slots across multiple time zones.
• Administrative processes: Navigating vendor setup and PO approval.
• Scope adjustments: Refining markets and participant focus mid-project.

CleverX worked closely with the Pernod Ricard team to ensure transparency, speed, and adaptability throughout the process:

• Initial setup: Received detailed screeners and interview guides to kick off recruitment with clarity.
• Targeted outreach: Identified and contacted qualified MICE professionals, prioritizing the US and UK after early market signals.
• Shared tracking: Maintained a live progress sheet to ensure visibility into status, approvals, and scheduling.
• Responsive coordination: Managed shifts in market focus and updated the recruitment approach in real time.
• Admin support: Collaborated through the client's internal systems to ensure smooth PO and onboarding workflows.

The project met all key goals and exceeded delivery expectations:

• 15 interviews completed across 3 key markets.
• Targeting refined mid-project to improve insight quality.
• On-time delivery with full alignment on scope and requirements.
• Client satisfaction rated as very high by the Pernod Ricard team.

A few things that helped the project succeed:

• Clear communication channels kept collaboration focused and productive.
• Transparency in progress tracking helped both teams stay in sync.
• Adaptability to market shifts made the recruitment more relevant and efficient.
• Streamlined admin processes ensured a smoother overall experience.