Insights on expert networks, market research, UX research, and AI training from the CleverX team.
378 articles
Education buyers sit on a split committee of administrators, faculty, L&D leaders and procurement, and almost none of them are on consumer panels. This guide covers who to reach, why edtech research is hard, and the methods that work with verified education professionals.
Employer brand research measures the gap between how your company wants to be seen as an employer and how candidates, employees, and the talent market actually perceive it. This guide covers the methods, metrics, and sampling that make the data decision-grade.
Hotel, restaurant, and travel operators are shift-bound, franchise-split, and almost never on consumer panels. This guide covers who to reach, why hospitality research is hard, and the methods that work with verified operations leaders.
Insurance is hard to research because the buyers are specialized, regulated, and spread across carriers, brokerages, and MGAs. This guide covers who you need to reach, the methods that work, and how to source verified insurance professionals quickly.
A practical guide to legal and professional services market research, covering why the audience is hard to reach, who to target, which methods work, and how to recruit verified lawyers, partners, and legal-tech buyers quickly.
A practical guide to logistics and supply chain market research, covering why the audience is hard to reach, who to target across operations and procurement, which methods work, and how to recruit verified leaders fast.
Product marketing lives or dies on three research workflows: positioning, competitive intelligence, and buyer insight. This guide lays out how each one runs, which methods fit which decision, and how PMMs reach verified buyers without waiting a quarter for data.
Pharma commercial research reaches market access, HEOR, medical affairs, and brand leaders, not patients or clinicians. This guide covers who you need to reach, the methods that work, and how to source verified commercial professionals quickly.
Price elasticity research measures how much demand changes when you change price, and discounting research tells you which concessions actually win deals. This guide covers the methods, the math in plain English, and the buyer sampling that makes the numbers trustworthy.
Selling to government means understanding a buyer who answers to budgets, mandates, and procurement rules. This guide shows how to research public sector and agency buyers directly, without guessing.
Telecom is hard to research because the buyer is a committee spread across network engineering, IT, and procurement at both carriers and enterprises. This guide covers who you need to reach, the methods that work, and how to source verified telecom professionals quickly.
A method for mapping the B2B buying journey from the buyer's side: how committees really decide, what to ask, and how to recruit the verified buyers who lived it.