Insights on expert networks, market research, UX research, and AI training from the CleverX team.
378 articles
A practical playbook for HR tech go-to-market teams: who to interview across the HR buying committee, what to ask about future-of-work priorities, and how to recruit verified CHROs and People Ops leaders in days instead of weeks.
Media, advertising, and martech are hard to research because the buyer spans in-house marketers, agencies, and technical adtech evaluators who all use the same words differently. This guide covers who to reach, the methods that work, and how to source verified professionals quickly.
Alliance strategies are built on guesses about what partners want and how co-sell really works. This guide shows how to research strategic alliances and co-sell motions with the people who run them.
Vendors pitch to a champion and get killed by a committee they never met. This guide breaks down how B2B procurement actually scores and shortlists vendors, and how to research it with the buyers who ran the process.
Scaling a B2B survey multiplies both statistical power and fraud risk. This guide covers how to field large-sample quantitative research with verified professionals and keep the data clean.
A finding that holds for a 20-person startup can be wrong for a 20,000-person enterprise. This guide explains how to segment B2B research by company size and reach each tier with the right respondents.
A field guide for teams selling ESG, carbon, and compliance solutions: who to interview across the sustainability buying committee, how disclosure rules reshape buying criteria, and how to recruit verified sustainability and procurement leaders in days.
Expanding into APAC or EMEA on a home-market read of the buyer is how launches fail. This guide covers how to reach verified B2B professionals across regions and keep the data comparable.
Growers and agronomists buy on seasons and trust, and almost none of them are on consumer panels. This guide covers who to reach, why agriculture and agtech research is hard, and the methods that work with verified ag professionals.
Most channel programs are built on assumptions about what partners want. This guide shows how to research resellers, SIs, and distributors directly, so partner economics, enablement, and co-sell actually work.
Commercial due diligence lives on primary evidence, not the data room. This guide shows buy-side teams how to combine expert calls with buyer surveys, source verified operators in days, and reach a defensible view.
A practical guide to construction and proptech market research, covering why the audience is hard to reach, who to target across the field and the office, which methods work, and how to recruit verified decision-makers fast.